Articles by Greg Goebel - President/CEO

Greg Goebel- Some people may feel that the special finance market is dead. Even a friendly competitor, a magazine that has long supported the SF segment, shocked me by disappearing as a stand-alone publication and indicated in a letter to its readers that it would return once "people begin buying, and lenders lend."

Greg Goebel - industry. I won’t bore you with chronicling the events—everyone who has anything to do with the industry knows them by now. During the downturn and at our 2008 Special Finance Convention in August, I was warning dealers, based on what I saw coming, that I felt it was time to be lean, mean, nimble and cautious.

Greg Goebel - I will start with the last observation first. Both sides need each other. In order for finance companies to make money, they must loan it, and of course, people must pay it back...

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Special finance expert Greg Goebel discusses the three best things he came away with from the 2011 Special Finance Conference—Auto Auction Insider, Bidzpin and Vegas Flytrap.

Special Finance Expert Greg Goebel explains how taking the wrong approach to special finance leads can mean lost sales opportunities for a dealership.

Special Finance Expert Greg Goebel explains how the concept of water through a hose can be an apt metaphor for a dealership’s SF business. He also details one dealer’s dilemma and explains how to fix it.

Special finance expert Greg Goebel explains why two dealers who contacted him were missing SF opportunities and how they can improve their SF operations. He also introduces the Special Finance Profit Analyzer, which dealers can use to see exactly how they stack up next to benchmark SF dealers.

Special Finance Expert Greg Goebel details how and why he changed his opinion of how some dealers are using squeeze pages to generate more leads and sales.

As the special finance market continues its upswing, dealers are making many of the same mistakes over and over. Special Finance Expert Greg Goebel discusses the most commonly repeated mistakes in the most critical areas of special finance.