Articles by Greg Goebel - President/CEO

Special finance expert Greg Goebel explains why two dealers who contacted him were missing SF opportunities and how they can improve their SF operations. He also introduces the Special Finance Profit Analyzer, which dealers can use to see exactly how they stack up next to benchmark SF dealers.

Special Finance Expert Greg Goebel details how and why he changed his opinion of how some dealers are using squeeze pages to generate more leads and sales.

As the special finance market continues its upswing, dealers are making many of the same mistakes over and over. Special Finance Expert Greg Goebel discusses the most commonly repeated mistakes in the most critical areas of special finance.

Special Finance Expert Greg Goebel chronicles how one dealer group increased its subprime business by focusing on the right inventory for special finance and proper deal structure.

For dealers wanting to increase special finance traffic, Greg Goebel, special finance expert, explains how dealers should assess their current special finance traffic to determine how to increase special finance (subprime) traffic and gross.

As dealers notice the comeback special finance is making, interest in the topic grows. Author and Consultant Greg Goebel outlines some of the important issues dealers should consider before jumping back into special finance.

Industry Expert Greg Goebel provides an in-depth look at the Special Finance Segment of the Auto Dealer Monthly 2010 Auto Finance Survey.

Annually, Greg Goebel (special finance expert and consultant) reviews hundreds of dealers’ data from the previous year to provide readers with an in-depth look at the latest special finance benchmarks.

The landscape of the special finance market is changing, but this time it’s changing in a way that could benefit dealers. The near-prime customers of today aren’t the same as they used to be. Among near-prime buyers, average interest rates have dropped, the average loan term has grown and average monthly payments have increased. Read on to discover what’s behind these changes and how the rest of the subprime spectrum has changed in the past year.

Throughout periods of restructuring when people are being shifted, promoted or hired, I get questions about compensation plans for the SF manager and/or SF department. Generally, what I hear is, “How are we supposed to pay them?” or “What is the benchmark for compensation for a SF manager?” Unfortunately, the question isn’t quite that simple.