Articles for Sales Process - SF
Tuesday, July 14, 2009
Kevin Day- Times are tougher than I can ever remember in the auto industry... However... I see stores fighting their competition tooth and nail to get the sale...a good majority of stores in the country are weak in their finance department...The deal is sometimes worked for a week or more to make a grand. A good finance department can make a grand in 10 minutes.
Sunday, March 01, 2009
Kevin Day - Sales personnel across the country are barraged by enraged customers demanding better rates and loan terms. Obviously, the special finance segment of the auto industry is not the same as it once was; although, some customers haven’t seemed to figure this out.
Sunday, March 01, 2009
There’s no denying the Internet has truly changed the face of car sales. Most dealers know by now that it’s a great way to expose inventory to a wider audience, but the Internet’s reach can work to a dealer’s advantage in a different way.
Wednesday, October 01, 2008
Kris Wright - In this market, it is time to sharpen your skills. When the going gets tough, the tough keep going. Sharpen your skills on closing, handling customers, buying inventory that allows profit from the “less desirable” inventory (not SUV’s or full-size trucks), follow-up and customer satisfaction.
Friday, August 01, 2008
When I was a dealer in the early 90s, I started my business in a building that was less than 100 square feet. I had a gravel lot, my tiny office, a shed and a burning desire to sell cars.
Monday, October 01, 2007
A clearly defined sales process will ensure that each member of the team knows exactly what to do, when to do it, and why we do it this way. This detailed process is your “road to the sale” and a strict adherence to it is the best way to avoid the common pitfalls of inexperienced dealers across the country.
Wednesday, August 29, 2007
With every SF opportunity, you must be able to make a seamless transition from the meet and greet to the finance detour and back to the road to the sale. The Moment of Truth will take place in every one of those opportunities.