Articles for Marketing & Advertising - SF
Monday, September 14, 2009
The difference between a $1,000 gross profit and a $2,500 gross profit on a special finance deal is the amount of work that goes into the deal...
...None of that is easy, especially in today’s market.
Saturday, July 18, 2009
A topic that polarizes industry professionals still today. While some dealers are pulling out of the SF arena, several dealers think now is the opportune time to build a special finance department because they believe the future of SF is bright.
Friday, May 01, 2009
It’s no secret; dealer-generated leads close better than purchased, third-party leads. Not only can third-party leads get expensive, but some in the industry are saying third-party leads aren’t what they used to be.
Friday, May 01, 2009
Greg Goebel- As I have been saying for months, the reporting of the death of the SF industry is beginning to sound much like infamous “Dewey Defeats Truman” headline from 60 years ago. Yes, the industry has definitely changed, but without a doubt it is still alive and kicking, and while it’s more challenging than in recent years, much can be learned from the SF Top 10 dealers.
Thursday, January 01, 2009
Raul Vazquez - Online video is here! ComScore measures more than 11.5 billion online videos that are being viewed each month.
Thursday, January 01, 2009
Brett Boatright - With today’s troubled economy negatively impacting almost every dealership across the country and the ink on monthly financial statements turning from black to blood-red, why do most owners and upper management teams advertise the same way they did five, 10 and even 25 years ago?
Monday, December 01, 2008
Sean Bradley - As we know, video—specifically, video search—is powerful, but did you know it was this powerful? Recent statistics from comScore data...
Monday, December 01, 2008
Michael Fishman - In a time of economic turbulence, generating showroom traffic is more critical than ever
Monday, December 01, 2008
Raul Vazquez - I’ve often addressed how to maximize your ad dollars, how to get the most from your customer database and how to differentiate yourself from your competition in your customer's mind. All of these issues have a direct impact on your sales...
Wednesday, October 01, 2008
Rumors abound about what our illustrious vice president was really doing when he “oops” shot Harry Whittington, the high profile lawyer, while hunting. Well, I’m certain of the fact it was an accident, but the point was he wasn’t looking at what he was shooting at
Wednesday, October 01, 2008
Sean Bradley - We hear the term ROI all the time. It’s one of those overused “buzzwords.” Every vendor selling any product promises dealers a great return on investment. To me, that means getting the most back from your efforts.
Friday, August 15, 2008
Tom Herald - There are 3.2 billion cellular connections worldwide – 260 million in the United States alone – and with the iPhone’s launch last year, the concept of browsing the Web from a mobile phone has gone mainstream. The future is now and marketersare abuzz about this new trend and the tremendous opportunities it presents.
Friday, August 01, 2008
Sean Bradley - We all know that the strongest form of advertising is word of mouth. We teach that to all of our sales staff. Everyone knows it; as a matter of fact, mathematically it makes sense. Average closing ratio for a fresh opportunity in your dealership is about 18 to 20 percent versus a 50 percent closing ratio from a referral or a 65 percent closing ratio from a prior customer.
Sunday, June 01, 2008
Sean Bradley - During March 2008, ComScore data said there were 11.5 billion online videos viewed in the U.S. This number is incredible and it continues to go up every month. With over 70 percent of Internet users in the U.S. on broadband high-speed connections, video will only become more prevalent.
Friday, February 01, 2008
Sean Bradley - It goes without saying that training is essential for your call center and all employees who handle your inbound phone calls. While some dealerships have chosen to use third-party companies for this function, I am not a big fan of outsourcing your call center for several reasons:
Friday, February 01, 2008
Tom Herald - Why do people decide to buy? Some consumers use an intense system of thorough investigation before they decide to purchase, while others are basic impulse shoppers.
Friday, February 01, 2008
Jack Lintol - ACE has helped dealers across the country get into the subprime business or improve their existing subprime business.
Friday, February 01, 2008
Greg Goebel - So, I will say it. There are times when I believe it is OK to overspend your ad budget.
Tuesday, January 01, 2008
Kris Wright - Dealers often spend advertising dollars without tracking the “true” productivity of each medium. Since the market is more competitive than ever, we have to compete to have the most effective advertising mediums as well.
Saturday, September 01, 2007
Newspaper advertising is expensive and ineffective at branding your business. It is absolutely amazing how much money is wasted on newspaper ads, by car dealers who use it religiously, every week.