Articles for Marketing & Advertising - SF
Friday, February 01, 2008
Greg Goebel - So, I will say it. There are times when I believe it is OK to overspend your ad budget.
Tuesday, January 01, 2008
Kris Wright - Dealers often spend advertising dollars without tracking the “true” productivity of each medium. Since the market is more competitive than ever, we have to compete to have the most effective advertising mediums as well.
Saturday, September 01, 2007
Newspaper advertising is expensive and ineffective at branding your business. It is absolutely amazing how much money is wasted on newspaper ads, by car dealers who use it religiously, every week.