Articles for Marketing & Advertising - Dealer Controlled Finance
Wednesday, February 17, 2010
I do not believe that “dealer row” is always the right place to be. Your local zoning may dictate a concentration of automotive retail and repair facilities into one area of your city or town. If you have the flexibility to choose otherwise, here are my thoughts.
Wednesday, January 13, 2010
Your site is not only competing with others in your market, but every other site the visitor has seen and will see in the future. Does your home page match up to that competition?
Monday, December 14, 2009
For special finance dealers and BHPH dealers, the most important aspect of your dealership Web site is the online credit application. If you do not have one on your Web site, you are wasting your money and time online.
Friday, May 01, 2009
The mortgage meltdown, the shrinking of the subprime credit market and the tightening of credit across the board have been bad news for many in automotive retail. However, buy here pay here dealers seemed to be in the perfect position to reap some benefits from the effects of the credit crisis.