Articles for Marketing & Advertising - Dealer Controlled Finance
Wednesday, August 15, 2012
Industry expert Mark Dubois explains what QR (quick response) codes are and how they can be utilized by BHPH dealers.
Wednesday, May 09, 2012
Marketing is about who you are, why you’re different and how you deliver that message. Best Ride General Manager Gene Daughtry reminds dealers of the need to get involved and be visible in the community as part of marketing their operation.
Wednesday, July 13, 2011
Brent Carmichael, BHPH industry expert, covers the best and most cost effective ways to ensure your dealership has an Internet presence.
Wednesday, May 11, 2011
Gene Daughtry, general manager of Best Ride, Inc challenges dealers to be involved in their communities.
Monday, February 14, 2011
Both advertising and promotion have their place in operating a successful business. Author Mark Dubois explains the difference of each and how they can help a buy here pay here business.
Wednesday, August 18, 2010
Gene Daughtry - What business are you in? I think that is your first marketing question. I believe you need to decide what you are doing. Are you a BHPH operation that will sell some vehicles for cash, or are you a retail store that will carry the note on some cars? I know they are both “the car business,” but the marketing for each business model is very different.
Wednesday, February 17, 2010
I do not believe that “dealer row” is always the right place to be. Your local zoning may dictate a concentration of automotive retail and repair facilities into one area of your city or town. If you have the flexibility to choose otherwise, here are my thoughts.
Wednesday, January 13, 2010
Your site is not only competing with others in your market, but every other site the visitor has seen and will see in the future. Does your home page match up to that competition?
Monday, December 14, 2009
For special finance dealers and BHPH dealers, the most important aspect of your dealership website is the online credit application. If you do not have one on your website, you are wasting your money and time online.
Friday, May 01, 2009
The mortgage meltdown, the shrinking of the subprime credit market and the tightening of credit across the board have been bad news for many in automotive retail. However, buy here pay here dealers seemed to be in the perfect position to reap some benefits from the effects of the credit crisis.