http://www.SpecialFinanceInsider.com/Top 10 Article Headlines Marketing & Advertising - Dealer Controlled FinanceCopyright 2009 Special Finanace Insider CCU RSS Feed V1.0Thu, 09 Sep 2010 05:14:28 GMTen-ushttp://www.SpecialFinanceInsider.com/15/324/ARTICLE/Marketing-a-BHPH-Operation.aspxhttp://www.SpecialFinanceInsider.com/15/324/ARTICLE/Marketing-a-BHPH-Operation.aspxGene DaughtryWed, 18 Aug 2010 15:43:13 GMTGene Daughtry - What business are you in? I think that is your first marketing question. I believe you need to decide what you are doing. Are you a BHPH operation that will sell some vehicles for cash, or are you a retail store that will carry the note on some cars? I know they are both “the car business,” but the marketing for each business model is very different.http://www.SpecialFinanceInsider.com/15/281/ARTICLE/Two-Easy--Inexpensive-Ways-To-Help-You-Locate-Your-Next-Buy-Here-Pay-Here-Lot.aspxhttp://www.SpecialFinanceInsider.com/15/281/ARTICLE/Two-Easy--Inexpensive-Ways-To-Help-You-Locate-Your-Next-Buy-Here-Pay-Here-Lot.aspxCharley PompeyWed, 17 Feb 2010 14:44:52 GMTI do not believe that “dealer row” is always the right place to be. Your local zoning may dictate a concentration of automotive retail and repair facilities into one area of your city or town. If you have the flexibility to choose otherwise, here are my thoughts. http://www.SpecialFinanceInsider.com/15/271/ARTICLE/You-Have-Five-Seconds-to-Get-My-Attention!.aspxhttp://www.SpecialFinanceInsider.com/15/271/ARTICLE/You-Have-Five-Seconds-to-Get-My-Attention!.aspxCharley PompeyWed, 13 Jan 2010 15:40:00 GMTYour site is not only competing with others in your market, but every other site the visitor has seen and will see in the future. Does your home page match up to that competition?http://www.SpecialFinanceInsider.com/15/259/ARTICLE/Does-Your-Web-Site-Have-an-Online-Credit-Application-.aspxhttp://www.SpecialFinanceInsider.com/15/259/ARTICLE/Does-Your-Web-Site-Have-an-Online-Credit-Application-.aspxCharley PompeyMon, 14 Dec 2009 14:01:00 GMTFor special finance dealers and BHPH dealers, the most important aspect of your dealership Web site is the online credit application. If you do not have one on your Web site, you are wasting your money and time online.