Articles for Systems - SF
Tuesday, April 01, 2008
Tom Herald - Numbers never lie. They always tell the story. There is a long-standing debate among car dealers, both large and small, about the merits of a call center, BDC or CDC
Tuesday, April 01, 2008
Kevin Day - Outsourcing a BDC’s responsibilities can have a huge upside if done correctly. A quick Google search reveals many companies competing to gain more market share of this growing segment of the dealership world. A good outsourced call center (OCC) should meet certain criteria:
Friday, February 01, 2008
Kevin Day - “The profit is made when you buy the car.” What does this really mean? In our realm of special finance, we are besieged with customers trying to buy our stock of vehicles that we worked so hard to buy and buy right.
Friday, February 01, 2008
While some campaigns set up to brand the dealership can take months, sometimes even years, to ingrain your dealership’s name into the minds of consumers. Direct-response advertising lives up to its name; it generates an immediate response from viewers.
Monday, October 01, 2007
With the mortgage market in turmoil and rumors of how it will effect our lending institutions, most of us are seeing customer traffic flow dwindle. During times like this special finance managers, need to ask themselves “What can I do for the dealer?” not “What can the dealer do for me?”
Saturday, September 01, 2007
Often, dealers complain that finance companies are changing the calls after they have delivered the vehicle, or that something has changed in the customer’s life which the dealership can not control.
Wednesday, August 29, 2007
If you want to be one of the best in Special Finance, you have to know the guidelines of each finance company – the black and white ones as well as the gray ones. If you know the guidelines better than your buyers, you will be able to put more deals together each month.