LAS VEGAS, NV – Special Finance Insider is pleased to announce the addition of Paul Potratz as a speaker at the upcoming 2011 Special Finance Conference, part of the Industry Summit 2011 by F&I and Showroom, to be held September 26-28, 2011 at the Las Vegas Hilton.

Paul Potratz is an industry leader and speaker in digital, behavioral, mobile marketing and social media marketing for the automotive industry and COO of Potratz, a full-service digital and traditional marketing firm. With his focus on education, Mr. Potratz shares his expertise weekly through workshops and is also a respected Internet trainer. Single-point and multi-point dealerships across the country have implemented his unique social and digital e-commerce techniques.

On Tuesday, September 27th at 3:15 p.m., Mr. Potratz will present “Generating "YOUR OWN" Leads Has Never Been Easier…I Will Show You How!” In this workshop he will discuss the secrets of creating high-producing but low-cost SEM, retargeting and video search campaigns to drive leads and will explain and demonstrate how to utilize the latest developments with click-to-call, behavioral targeting, social gaming advertising, video marketing and retargeting.  
 
For more information or to register to attend the 2011 Special Finance Conference, call 888-300-8844 or visit www.industrysummit.com/Page/sf/Special-Finance-Conference.aspx

About Special Finance Insider
Special Finance Insider is an Auto Dealer Monthly, LLC publication serving the subprime industry. Special Finance Insider educates dealers and dealership personnel on how to best serve the subprime customer in today’s market. For more information, visit www.SpecialFinanceInsider.com.

About F&I and Showroom
F&I and Showroom is a monthly magazine and weekly e-newsletter produced by Bobit Business Media. F&I and Showroom seeks to cover all aspects of F&I, sales and technology and is read by more than 20,000 franchised and independent dealers, agents and finance executives. For more information, visit www.fi-magazine.com.

About Potratz
Potratz, a full-service digital and traditional marketing firm, helps dealers around the nation with both digital and traditional advertising. One thing that sets Potratz apart from other automotive ad agencies is a willingness to embrace change and keep on top of the latest digital trends to give their clients a unique advertising message that is unified across all mediums. For more information, visit www.ppadv.com.

08/18/11